CAMPAIGN STYLE GUIDE
It’s important to present the campaign logo in a clear, consistent way. But there are a few different ways to do this, depending on context. Use any of the logos below while keeping legibility and visibility in mind. Use the version that has the most contrast with the background of the layout, leave some breathing room so it can stand out and make sure to keep it large enough that the text is legible.
When creating content for a Great Northern Forest campaign, the main rule is to make sure it's easy to read. Follow these guidelines to maintain hierarchy and consistency with typography.
For headers and titles
For subheaders & callouts
Use for body text and larger paragraphs
Greenpeace has identified five “Endangered Forest” areas that are amongst the most valuable intact wilderness left in Canada’s commercial forest. Companies like Resolute Forest Products are logging in some of these forests and destroying critical caribou habitat. Resolute is currently suing Greenpeace for $7 million to divert your attention from its destructive practices. But Greenpeace is standing up for the forest and won’t be silenced by this lawsuit.
The following colors are to be used on the Great Northern Forest campaign websites, media, and collateral.
Use the following button styles and hover effects to keep campaign materials consistent.
Use forest textures and patterns for backgrounds, image overlays, or to utilize with animal images for context.
One of our greatest strengths is the visual power of the Great Northern Forest and the diversity of the movement that we're building to protect it. Photos, videos and other visual assets are a crucial part of explaining this and grabbing people's attention.
For additional templates, inspiration and download, visit the Stand For Forests Campaign Style Guide>
COVER IMAGE EXAMPLES
SOCIAL POST EXAMPLES
ANIMATED GIF EXAMPLES
Use this area to keep a repository of live campaigns from different regions.
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