[ Style Guide ]
It’s important to present the campaign logo in a clear, consistent way. But there are a few different ways to do this, depending on language and context. Here are some options:
When creating content for Arctic Home, the main rule is to make sure it’s easy to read. Follow these guidelines to maintain hierarchy and consistency with typography.
For headers & titles
For Sub headers & call outs
For body text
Use the following button styles and hover effects for consistency across the website.
Icons offer a common visual language to represent the beauty of the Arctic and the threats it's facing. Please use them to illustrate different aspects of the campaign and bring your publications to life.
The following colors are to be used on the Arctic Home website, media, and collateral.
One of our greatest strengths is the visual power of the Arctic and the diversity of the movement that we’re building to protect it. Photos, videos and other visual assets are a crucial part of explaining this and grabbing people’s attention.
Help the campaign stick to a consistent style by using the photo filter below.
Keep a consistent look across social media.