OUR BEAUTIFUL BOREAL
CAMPAIGN STYLE GUIDE
2018
OUR BEAUTIFUL BOREAL
2018
It’s important to present the campaign logo in a clear, consistent way. But there are a few different ways to do this, depending on context. Use any of the logos below while keeping legibility and visibility in mind. Use the version that has the most contrast with the background of the layout, leave some breathing room so it can stand out and make sure to keep it large enough that the text is legible.
When creating content for Our Beautiful Boreal campaign, the main rule is to make sure it's easy to read. Follow these guidelines to maintain hierarchy and consistency with typography.
For headers and titles.
For subheaders & callouts.
Use for body text and larger paragraphs.
Example body text:
Unsustainable logging and industrial development in critical areas are destroying caribou feeding grounds and threatening their very survival. It’s not too late. If we act now to protect the Boreal forest, we can save the caribou from extinction.
The following colors are to be used on the Our Beautiful Boreal campaign websites, media, and collateral.
For additional templates, inspiration and download, visit the Stand For Forests Campaign Style Guide
PROFILE IMAGES
COVER IMAGES
PETITION & BIG OPEN SPACE IMAGES
MACROS
INSTASTORY
Our Beautiful Boreal / La Belle Boréale
Protect the caribou / Protégez le caribou
Protect their home / Protégez leur habitat
Protect our beautiful Boreal / Protégez notre belle Boréale
Stand for forests / Protégez la forêt
Defend Indigenous Rights / Protégez les droits des peuples autochtones
Take action now / Passer à l'action.
#notrebelleboreale #ourbeautifulboreal
Use forest textures and patterns for backgrounds, image overlays, or to utilize with animal images for context.
Use this area to keep a repository of live campaigns from different regions.